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In Paris around 1850 merchant started to use trade cards as means of promoting a product or service. The founder and owner of the supermarket 'Au Bon Marché' Aristide Boucicaut came to the idea to attract children to his store using free colourfull pictured cards. With succes and others soon copied his idea.
The trade card or chromo as it was locally called proved to be an exellent way of sales-promotion and acquired new and returning customers as children started to collect the beautifull items. Although in those times hundred of thousands were printed, many collections got lost and now trade cards are a well sought after item.
BDM 155 - Constantinopel
Midi à Paris 1h47 soir à Constantinople is the only clue on this mysterious chromo. ...
BDM 186 - La Kabiline
French publicity card. ...
BDM 76 - En Turquie - Danse Albanaise
Albania was part of the great Ottoman empire. Albanian dances are warrior dances, exposing their strenght. Women were excluded. Rhythms and different ...
BDM 91 - DANSE ORIENTALE - La danse du sabre
A very beautiful trade card from a fashion tissue merchand in Brussels. ...
BDM 92 - DANSE TURQUE
This was a chromolithograph used as a sample by the artist astist. ...
BDM 93 - Veil dance
Trading cards were used as advertising souvenirs. This one was for chocolat.The use of chromocards started in Paris around 1850. The last lithographic ...
BDM 94 - La danse à Byzance
In Byzantium the dancers executed oriental danses, mixed with mime.
In 1872 they started to publish fantastic colored lithographed cards such as this ...
BDM 95 - Dancer with veil
Trade cards or chromos were handed out as incentives, sales promotion at all of the major stores and products such as this one, issued by a shoe merch ...
BDM 96 - Danse des Almées
Bellydancers were used on trade cards, showing dances of Albania, Caucasus, Tunesia, Algeria and Greece to name a few. The small lithograph were often ...
BDM 97 - Danse Orientale
Whilst some trade cards gave information on the front or the back, many simply are actractive to look at and were sometimes left for free on sales counters ...
BDM 100 - Caucasus & Georgie - Danses Nationales
Lesginnka is the most popular dance in the Caucasian region of Dagestan, Tjsetchenia, Azerbeidzjan and also Georgia where it is called 'lekoury'. Th ...
BDM 101 - Hindoustan - Danse des Bayadères
Bayadère is rooted in the portugese word for dancer, bailadeira. Devadasi in Hindi. The dancers devoted their lives to Vishnu and are instructed in th ...
BDM 103 - Oriental Dancer
Trade card issued by a shoe merchant. ...
BDM 104 - Nationale Dansen - Griekenland
Sword dancing on oriental music played by a deff (frame drum) and neyeti (flute player). Greece has long time been part of the Ottoman empire. As a co ...
BDM 105 - Concert Tunesien
A trade card in gold black and red. French publication promoting a student café. Printed at Champenois, Paris. ...
BDM 106 - Danses Egyptiennes
"La danse mimée étati en honneur chez les Egyptiens. Ces danses étaient exécutées aux époques des grand fêtes." Mimical dance was highly estimates by ...
BDM 112 - Baul dancer
Hindou dancer of the Baul tribe. ...
BDM 207 - Algerian bellydancer
Vegetaline was a bread spread. ...
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